BUSINESS NEWS
Can the Internet help define, close the generation gap?
(ARA) - The Internet is a great equalizer, giving all who use it virtually the same access to a vast vault of information, from the relevant and vital to silly minutia. Yet how we use the Web and behave in the digital world varies greatly, depending on our age, familiarity with digital media and other demographic factors, a new survey reveals.
"Real people populate the digital landscape and many companies are looking for ways to connect with consumers by incorporating the .
digital world into their marketing strategy," says Bill Tancer, global research director of Experian Marketing Services, the company that produced the "2010 Digital Marketer" report
"Understand how different groups use digital media not only helps marketers make offers that are relevant to you, it helps us better understand ourselves.'
Many of the differences in how people use the Internet are age based, yet other aspects of our use are universal. For example, the Internet is the most important digital media channel and e-mail the most preferred messaging channel across all age groups, according to the report. And online shopping is mainstream for a large portion of the population - adults ages 25 to 49.
Yet we vary on other types of digital communication. Adults 18 to 34 prefer instant messaging or text message to converse in the digital world, and mobile phones and social sites are their main sources of information and entertainment. Consumers 50 and older, however, prefer the Internet to their mobile phones, and engage in online activities such as researching financial and medical information.
We respond differently to digital advertising as well, based on the generation gap, the study shows. This is important information for marketers, as industry experts anticipate spending on online advertising will continue to increase in 2010.
There are, however, areas where the generations are like-minded. Fifty-three percent of online adults of all ages say they are very likely or likely to open an e-mail that contains promotions or coupons. And 30 percent say they are likely to forward such e-mails to others. And nine or more of the top 25 keywords used in subject lines in 2009 referred to a sale or an offer, with words such as free, sale or percent off drawing consumer attention.
Our interest in social media is high among all age groups, with younger adults more likely to frequent social media sites such as Facebook, MySpace and Twitter. More than half of all visits to social networks are from users younger than 39. Yet visits by users 55 and older rose 7 percent from 2008 to 2009. In fact, the Experian study reports that more than 5,500 social networks exist, making social networking one of the most popular activities online. And a growing number of older Americans are using social networks, according to the study.
"Consumers want to be - and are - constantly connected," Tancer says. "Knowing where to reach them in the digital landscape helps marketers better connect with their customers."
To learn more about digital marketing or to download a copy of the Experian report, visit Experian.com/digitalmarketer.
Courtesy of ARAcontent
Auto Insurance Quote- Important Fact Regarding Company Auto Insurance
For those who are keen followers of automobile insurance news across the nation, you'd be mindful of the recent war raging in the state of Wisconsin over the intended slash of automobile insurance rates by up to 20%. This is an interesting piece of news which of course is not being welcomed by insurance companies. How does affect the rest of the nation?
If you are searching for information related to auto insurance quote or any other such as car warranties, auto cheap insurance, index php title auto owners insurance group or best auto insurance companies you have come to the right article. This piece will provide you with not just general auto insurance quote information but also specific and helpful information. Enjoy it.
The last step before you sign insurance contract is to read the policy wording. At least you know your rights and obligations. Rules related to premium payment, scope of over and claim procedures are vital to understand. If you are not regarding something you'll ask the customer service or discuss with your insurance agent or broker. When you have full understanding of the policy contract, there will no " dispute' when a claim happens.
When you begin choosing the insurance corporate to become insured under ensure it's a known corporate with a solid track record. Many companies sell fake car insurance and are getting away with it due to the increasing number of companies doing it. This is why you wish to have to do your research and make sure that the corporate you opt has many happy and satisfied customers before you become insured under them. Many of the leading companies will have higher interest rates then other companies but with the smaller companies you run the risk of getting fake insurance, so there is a fine line between getting the right cost and finding the right company. Research is very important in this stage and the cheapest price might not be the best company and therefore I wouldn't go with them. Generally you could must spend a few extra bucks to ensure that you get the car insurance from a solid company, but in the end it's worth it.
MEANWHILE -- I hope you have been able to get a full grasp of the main points related to auto insurance quote or other related car insurance quotes, used car warranty, lower auto insurance rate car insurance quote online auto quot or compare auto insurance pricesin the first half of this article. Whether you answer Yes or No, keep reading as there is a lot more to uncover in this article that will excite you.
Automobile insurance quotes are easy to obtain online. Many companies exist to offer cheap car insurance to those who are on a budget. Car insurance rates are based on various factors. The rate may also be based on your age, gender, the number of accidents, your driving record and the variety of car. All of these are factors in your risk of causing an accident and they will doubtless affect how much you have to pay so as to be covered.
If you want to find great insurance then you want to do a little bit of research online. This is because you need to read customer reviews and determine what they think about a particular insurance company. You don't want to determine later that the insurance company you signed up with does not do well by their customers.
Many people searching for auto insurance quote also searched online for auto car insurance, auto, insurance quotes, and even fantasy art free e cards and posters.
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Article Source: http://www.upublish.info
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sudarsan chhetri
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